insidious chapter 2-  is a supernatural horror film which was released in September 2013, which is the sequel to the 2011 movie insidious.it was distributed by FilmDistrict and stage 6 films and made 161,919,318 at the box office. At the beginning of the trailer the music is cheerful and happy. This is typical at the beginning of horror film trailers, and leads the audience to feel a false sense of security. We are introduced to the main characters at the very beginning which will intrigue the audience from the very start as their might be some of the actor’s fans in the audience, which will persuade them to watch the film more. The music then becomes more sinister as the trailer goes on and the lighting becomes more low- key, which creates a dark eerie atmosphere for the viewers and its normal for all horror trailers as the audience love to feel scared and get their hearts racing.



The use of happy music, high key lighting and the normal titles which change later on throughout the trailer, this shows the use of conventional narrative structure of horror films, set by todorov. This shows the equilibrium at the start as everything is as it should be and everyone is happy. We can tell from the establishing shot at the beginning that the location is big, old house which hints the narrative and where it’s going to be, it’s also makes the genre clear to the audience as most horror films are based in large old houses. The diegetic sound of the children’s toys in the close up of the female face is conventional of the genre as children’s toys are usually the focus in supernatural horror films as they have creepy connotations surrounding them, at this point the diegetic music that was playing stops and the audience can only hear the music from the toy. The use of have no music creates an incidental atmosphere for the audience and creates suspense which is done a lot in horror movies. This shows the disruption in the equilibrium that we had just seen at the beginning of the trailer.



In the title “from the makers of saw and paranormal activity”, some of the font is red which is an icon of the horror genre and makes it identifiable for fans of horror as well as the dirty old brick wall effect on the background of the title. Using this title convinces saw/ paranormal activity fans to watch the film because if they like those movies then there’s a good chance they will like these like they liked insidious. As the music gets louder and faster, the shot gets very quick and only lasts between 1-2 seconds, these shots only show the main parts of the film building up a narrative



storyline for the audience. Using fast shots in trailers are conventional of most horror trailers and other genres as well as it’s a good way of releasing little snippets of the narrative.

 

Throughout the trailer, there are quite a lot of close ups on the main characters, this shows and emphasizes how scared the characters are and this will intrigue the audience into what the main characters are afraid of and also make fans want to keep watching to find out more. There are many icons in the horror movie, that is featured throughout to make it more noticeable for horror movie fans. For example, in a medium backlit door a shadow of a person is coming through the window. Shadows are icons in horror movies and creates some mystery for the audience wondering “who is casting the shadow?”. \This introduces the audience and makes them want to keep watching and find out more.



The lighting was bright at the start and high- key which reflected the sunny weather outside in the establishing shot the film changes to low key lighting once we have the disruption in the narrative mid-way through. The lighting creates an eerie atmosphere for the audience which is conventional for the genre.





The music becomes louder and faster near the end, which creates suspense for the audience and had them biting their nails at the end. Unlike other movie trailers and equilibrium isn’t made because as the music gets faster the shots gets more fast paced which is a typical convention on the horror genre as it creates dramatic effect and draws in the audience. When the music reaches its end the film title appears on the screen, which is normal for its to appear then in horror movies. The title uses the same dark background of the trailer which adds to the sinister atmosphere set throughout the trailer and lastly the release date is shows which is conventional of trailers.