Research-product placement

Product placement-

The Cannonball Run and Smokey and the Bandit film series featured conspicuous placements. The film E.T. is often cited for its multiple, obvious placements.Cheerios and Coca Cola, had product placement in the Andrew Lloyd Webber musical Evita and in Superman - the movie and the sequel superman 2.Clark Kent eats Cheerios for breakfast in Smallville. In superman 2's climax, Superman crashes into a giant Coca-Cola advertisement and saves a bus-full of people bearing an ad for Evita, before he smashes into a Marlboro delivery truck.

Placements fall into two categories: those that are donated to reduce production costs and those placed in exchange for compensation.  Lotz refers to two classifications within these two categories, what she refers to as "basic" and "advanced". Basic placement is when the logo of an object or a brand name is visible but the characters don't draw attention to the brand. Advanced placement is when the product or brand is mentioned by name by characters in the show or movie.



Viral Marketing Research-

In 1999, Daniel Myrick and Eduardo Sanchez began drumming up buzz for their now-legendary movie, The Blair Witch Project, using innovative techniques made possible by the relatively new culture of the Internet. The film is an early example of the “found footage” style that is made to look like amateur video shot by real people. Myrick and Sanchez, along with Artisan Entertainment, capitalized on the realistic look of Blair Witch to build a campaign around it that suggested the footage actually was real.

The Blair Witch Project marketing campaign used a website designed to convince people that the horror/mystery scenario of the movie was an actual missing persons case. Myrick and Sanchez also visited online message boards to spread rumors about the mystery. The campaign was so successful that many people still believed the movie depicted actual events by the time it was released in theaters.
On a budget of less than $1 million, The Blair Witch Project grossed nearly $250 million. The buzz stemming from the innovative, Internet-based marketing campaign turned what could have been just another horror movie into a national phenomenon.

Production company research-

I would choose this production company because it produced the Blair witch project and as it is the kind of genre I am aiming for as well as the fact that they produced the film that I analyzed ( Teaser trailer analysis).

Haxan Films is a production headquartered in Orlando, florida. They are famous for producing the cult classic independent horror film The Blair witch project. The name is taken from the 1922 Swedish/Danish silent movie Haxan ("The Witch").
The company was founded by five graduates of the university of central Florida film Program. Also known as "the Haxan Five", the company is run by Eduardo sanchez, Gregg hale, Daniel myrick, Robin Cowie and Michael Monello.